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Cut is very important as to how the stone will perform. A good cut gives the diamond its brilliance. When a diamond is well-cut, light enters through the table and travels to the pavilion where it reflects from one side to the other before reflecting back out of the diamond through the table and to the observer's eye. Poorly cut diamonds loose a lot of the light through the bottom or sides, so less light makes it back to the eye meaning less brilliance or sparkle.
Ideal cut               Shallow cut           Deep cut
 
 
 
 
The 4 C'c                 Cut        Colour        Carat        Clarity
             
   
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